Spectacles 3

When Spectacles 3 launched in 2019, it was the first time the line really leapt forward. A second camera meant depth: 3D capture, and a whole new set of creative tools to play with. The catch was that none of that magic is obvious when you first open the box. So the challenge was a friendly one: explain what's new, make setup feel effortless, and help people get to creating.

Spectacles 3 was the moment my role really came into its own. For the first time, I owned entire parts of a project from beginning to end, rather than contributing pieces to someone else's vision. The biggest was the Learn video series, which I drove from planning all the way through post; the website was the second. I also carried the point-of-purchase, out-of-home, and support-site visuals I'd handled since the very first launch. Through all of it I focused on clarity and consistency, keeping everything anchored to one idea: two cameras capture depth the way your eyes do, and that's what makes your memories feel alive.