SPS 2022

Snap's flagship keynote, revealing the next wave of AR, creation tools, and shopping.

.work summary

The Snap Partner Summit is Snap's flagship keynote, the once-a-year moment when the company shows the world what's next across its camera, AR, developer, and creator platforms. The 2022 edition, themed "Back to Reality," was one of its biggest yet. I owned a large share of the art direction for the presentation, and created UI animations and lens demos for the hero sizzle videos that anchored it.

I art-directed three major stretches of the keynote, spanning Snap's AR platform and its shopping story. The work meant turning a dense lineup of product news into clear, energetic visuals: new AR creation tools and the launch of Lens Cloud, the global community of creators building on Snap, and the shopping features and brand partnerships bringing virtual try-on to life. My job was to make each announcement land at a glance, and to keep a consistent visual language running through very different segments.

This was my last year at Snap, and I got to go out on a high note: the marketing team named me its SPS All Star of 2022.

.impact

Owned art direction for three major sections of Snap's 2022 Partner Summit keynote, from the AR platform and creator community to AR shopping
Created UI animations and lens demos for the hero sizzle videos that anchored the presentation
Translated a dense slate of product announcements into clear, energetic visuals that landed at a glance
Kept a consistent visual language across three very different keynote segments
Recognized by the marketing team as Snap's SPS All Star of 2022

year

2022

contribution

Art direction, motion design, UI animation, lens demos, keynote design

credits

Creative Direction: Leo Macias, Tommy Petrov. Keynote Art Direction: Brandon Carrillo. Hero Film Art Direction: Ben Tolbert. Producer: Eden Park. Keynote Speakers: Bobby Murphy, Carolina Arguelles, Sophia Dominguez. Produced & Created by: DE-YAN. Special Thanks: Patrick O'Rourke.